By capturing buyer research signals across 20 distinct sources, Lead Onion gives you market-leading coverage and intelligence on your target audience. With built-in AI and sales tools, it ensures your outreach succeeds by connecting you with companies precisely when they need you.
How it works
Lead
Onion tracks 20 unique intent sources to identify companies actively researching your
products in real-time. It detects intent spikes, filters out noise and focuses your team on genuine
buyers.
Then, it predicts where each company is on its buyer journey, and tailors outreach strategies to them
through its built-in sales outreach tools.
Powered by market-leading intent vendors like Bombora, you select the topics, keywords, competitors, events and downloads you want to track. Lead Onion then identifies companies searching for these things in real time, across 20 different sources.
To eliminate false flags and red-herrings that occur regularly with other solutions, Lead Onion looks for Spikes in interest. These spikes occur when companies complete multiple, different types of research for your product – such as search for a competitor, downloading a case study & visiting your website all at the same time. This zeros in the real buyers you need to prioritise, by identifying which prospects are behaving like a real buyer would.
Lead Onion then predicts where each company that spikes is likely to be on their buyer journey, and places them across 1 of 4 buyer stages, from early stage initial research to in-depth, ready to talk decision making.
With built-in sales engagement tools, automation and integrations, Lead Onion immediately deploys the right outreach strategy for each specific prospect it finds.
With access to over 200 million GDPR & CCPA compliant business profiles, Lead Onion provides globally compliant contact data with industry-leading accuracy.
Our Healthcheck feature actively scans for outdated contacts from your database over time, and updates them for you at no additional cost.
Our trusted data partners
Lead Onion empowers vendors to scale their sales operations by focusing on what matters most – engaging the right accounts at the right time.
Check out our interactive platform tour to witness how Lead Onion works.